Reaching Customers On Mobile Phones

Posted on: 7 August 2016

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Smart phone use has been skyrocketing in the last few years. In 2015, 68% of all Canadians were smartphone owners and that number continues to grow. Smartphones have changed the way people communicate and get information. They have even changed the way people view businesses and make purchases. Since making a purchase is now just a few taps on the phone away, keeping up with the mobile market is more important than ever for businesses. Here are three ways to reach customers on mobile phones.

Make Sure Mobile Website Is Optimized

It's no longer enough to just have a website that is able to be viewed on a smartphone. Mobile website optimization has made it possible to get the most out of a mobile website no matter what device is being used. A mobile optimized website is one that is capable of reformatting itself to fit different sized screens. Text and images are reformatted in such a way that makes it easier to use the site. A mobile website that is not optimized often looks small and shrunken down on a cellphone while one that is optimized offers easy to read text. Mobile optimized websites are more intuitive and offer a better browsing experience.  

Create An App

Another way to engage customers is by creating an app for the business. Apps allow customers to get a streamlined service that is tailored to their needs directly from their cellphones. A business will want to hire professionals in order to create the best app possible for their business. They should also be prepared to wait at least a few months. Most experts estimate that a quality app takes between 4 and 6 months to make.

Cross Platform Marketing

A business can have a great mobile optimized website and a fully functional app, but it won't make a big difference if their customers are unaware of these features. This is where marketing across different platforms come in. Social media can be used to introduce customers to the mobile website and the app. The website can link to the app in order to get customers to download it. Social media cannot be underestimated as well. Linking to the mobile website on social media is a great way to get potential customers interested in a company. By 2018 over 20 million Canadians are expected to have at least one social media account. That's a lot of potential customers!

Reaching Canadians on smartphones is more important than ever for businesses. The first thing that should be done is to make sure that the website is optimized for mobile users. After that an app and cross platform marketing can help bring in even more customers.